Tied closely to memory and emotion, scent is powerful and is scientifically proven to heal the mind and consequently, the body. In fact, the origin of the word ”Aromatherapy” stems from the Greek words “aroma” meaning fragrance or pleasant smell and “therapie” meaning to heal.
In skin care, scent is tied closely with the connection people have with the brand and can be a reason people choose to – or choose not to – purchase the products. This is because fragrances incites chemical changes in our brains, evoking emotions such as calm or happiness. We are often drawn to a product that we think smells good, and the power of scent crosses age ranges and genders. “Fragrance can be as important as, if not more important than, a brand’s logo” says Michael Overstreet Expedite Services Inc. and Fragrance Design LLC in GCI magazine. “Vision is a person’s most relied upon sense, but scent often scores a much greater emotional impact.”
Neurologically, scent is tied very closely to the memory, and each brand has a specific scent profile based on what the brand represents.
The Doctor D. Schwab brand is known for being a botanically based natural and green skin care line for men and women and therefore has a clean, fresh, natural scent profile that appeals to all ages. The essential oils in the products are blended not only for their soothing and healing properties; the scent is also taken into account. Some of the lines best selling products also have the most distinct smells:
Thyme gives Herbal Foam Cleanser a fresh, clean smell that both men and women find refreshing. Additionally, Thyme’s antioxidant action offers protection from free radical damage and speeds up skin cell regeneration. It helps to improve skin tone and has astringent qualities so it balances the pH of the skin. Read more about the interesting uses, history, and qualities Thyme in this blog post about the herb.
Read more about Thyme in the Blog Post: Thyme in Skincare and Throughout History
Herbal Toner features Citric Acid and Rosemary which refresh and balance the senses.
Read more about Rosemary in the Blog Post: Rosemary in Skincare and Throughout History
Which product is your favorite scent-wise?